The Pacific rhododendron (Rhododendron macrophyllum) is an evergreen shrub native to the Pacific Northwest. It is known for its large, leathery leaves and showy clusters of bell-shaped flowers, which range in color from pale pink to deep rose-purple, blooming in late spring. While not edible and potentially toxic, it is prized for its ornamental beauty and is widely used in landscaping to create vibrant, naturalistic displays. Indigenous peoples of the Pacific Northwest used parts of the plant medicinally, though caution was necessary due to its toxic properties. Ecologically, the Pacific rhododendron provides nectar for pollinators like bees and hummingbirds and often thrives in acidic, well-drained soils, frequently found in forest clearings and along roadways. Its adaptability and striking flowers make it a popular choice for gardens and public spaces.